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Go-to-Market
Sales Compensation

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The Essential Tech Stack

The top tools powering modern-day software organizations

Engineering in a Hybrid World

The data behind high-functioning engineering organizations

2022 Topline Growth & Efficiency

The data behind scaling a B2B SaaS business and what strength looks like at all stages of growth

SaaS Path to IPO

A comprehensive study of enterprise SaaS company IPOs and what it takes to successfully plan and execute against this milestone.

The SaaS Glossary

A guide to understanding and tracking key SaaS metrics

Professional Development

Redefining professional development in a distributed world.

Growth & Efficiency Series

Growth & Efficiency

The data behind scaling a B2B SaaS business and what strength looks like at all stages of growth

The SaaS Glossary

A guide to understanding and tracking key SaaS metrics

The ICONIQ Growth Enterprise Five

Key performance indicators of Enterprise SaaS companies

Future of Work Series

Future of Work Series:
Employer Benefits

In this report, we explore how technology companies structure their benefits programs and how they are utilizing non-cash incentives as a key lever of total rewards.

The Future of Professional Development:
Part 1

Redefining professional development in a distributed world.

Future of Work:
Series Introduction

How recent workforce trends are impacting technology companies - and how leaders are adapting.

Professional Development

Redefining professional development in a distributed world.

Path to IPO Series

SaaS Path to IPO

A comprehensive study of enterprise SaaS company IPOs and what it takes to successfully plan and execute against this milestone.

The Path to IPO:
2022 Healthcare IT Version

The most significant drivers of performance at IPO for healthcare IT companies and the impact of current market conditions.

Consumer Path to IPO

A comprehensive study of performance leading up to IPO among consumer IPOs since 2010.

What Does it Take to Go Public in 2022?

We explore what it takes to go public in 2022.

2021 IPO Preparedness and Performance

How to successfully plan for and execute an IPO based on an analysis of over 50 public software companies.

Go-to-Market Series

Go-to-Market Series:
Introduction

An introduction to the Analytics GTM series including an overview of the key challenges faced by organizations and select case studies across sales, marketing, and customer success.

Go-to-Market Series:
Processes and Enablers

An in-depth look at funnel stages, conversion rates, and the GTM tech stack.

Go-to-Market Series:
Organization Structure

An overview of common GTM org structures and benchmarks related to org size and headcount across sales, marketing, and CS teams.

Go-to-Market Series:
Strategy and Evolution

An in-depth look at how GTM strategy changes as SaaS organizations scale.

COVID-19 Series

COVID-19 Series:
Impact to Sales Compensation

How sales leaders are starting to examine and adjust their compensation strategy in response to the rapidly changing COVID-19 environment.

COVID-19 Series:
Scenario Planning

Aggregated learnings and best practices across our portfolio related to COVID-19 scenario planning and communication.

COVID-19 Series:
Return to Office and the Future of Work

The following study is based on quantitative surveys and qualitative perspectives across our network – reflecting the views of both key decision makers as well as the employees impacted by these decisions.

Other Series

Engineering Efficiency

An in-depth look at engineering spend, headcount, productivity, and organizational health metrics.

2020 Developer Tech Stack Study

Key trends across the modern developer tech stack, including what tools are being used by companies at different stages of scale.

Engineering Reporting Guide

This guide can be used to frame engineering updates for various forums, such as engineering quarterly reviews, annual planning, or Board pre-reading.

Leadership Analytics:
Head of Marketing Study

An in-depth look at marketing leadership trends from company inception to IPO