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Go-to-Market
Series

Explore our definitive guides to sales,
customer success, marketing
compensation, and more

Growth & Efficiency Series

The New Era of Efficient Growth

The data behind scaling a B2B SaaS business and what strength looks like at all stages of growth

The SaaS Glossary

A guide to understanding and tracking key SaaS metrics

Growth & Efficiency:
Vertical SaaS Companion Guide

Benchmarks for vertical SaaS businesses

Growth & Efficiency:
Product-Led Growth Companion Report

Benchmarks for PLG companies

Growth & Efficiency:
Scaling to $50M

Benchmarks for early-stage SaaS companies

The ICONIQ Growth Enterprise Five

Key performance indicators of Enterprise SaaS companies

The ICONIQ Growth Resiliency Rubric

Metrics to help founders navigate unpredictability

Growth & Efficiency:
Board Reporting Template

A board reporting template featuring our latest SaaS benchmarks

Product and Engineering Series

The Essential Tech Stack

The top tools powering modern-day software organizations

Engineering in a Hybrid World

The data behind high-functioning engineering organizations

The Essential Tech Stack

The best tools and platforms, according to fast-growing tech companies

Engineering Reporting Guide

This guide can be used to frame engineering updates for various forums, such as engineering quarterly reviews, annual planning, or Board pre-reading.

Executive Leadership Series

Finance Leadership:
A Hiring Blueprint

Finance leadership trends from company inception to IPO

HR Leadership:
A Hiring Blueprint

HR leadership trends from company inception to IPO

Marketing Leadership:
A Hiring Blueprint for $0 to $50M ARR

Marketing leadership trends from company inception to $50M ARR

Marketing Leadership:
A Hiring Blueprint for $50M ARR to IPO

An in-depth look at marketing leadership trends from $50M ARR to IPO

Sales Leadership:
A Hiring Blueprint for $0-$50M ARR

Sales leadership trends from $0-$50M ARR

Sales Leadership:
A Hiring Blueprint for $50M ARR to IPO

An in-depth look at sales leadership trends from $50M ARR to IPO

Go-to-Market Series

Go to Market Series:
Sales Compensation

The definitive guide to Sales Compensation

Go to Market Series:
Customer Success & Services Compensation

The latest trends in customer success and services compensation

Go to Market Series:
Marketing Compensation

The latest trends in marketing compensation

Go to Market Series:
Building Go-to-Market Teams

Roles, responsibilities, headcount, and reporting structures

Future of Work Series

Future of Work Series:
Employer Benefits

In this report, we explore how technology companies structure their benefits programs and how they are utilizing non-cash incentives as a key lever of total rewards.

The Future of Professional Development:
Part 1

Redefining professional development in a distributed world.

Future of Work:
Series Introduction

How recent workforce trends are impacting technology companies - and how leaders are adapting.

Professional Development

Redefining professional development in a distributed world.

Path to IPO Series

SaaS Path to IPO

A comprehensive study of enterprise SaaS company IPOs and what it takes to successfully plan and execute against this milestone.

The Path to IPO:
2022 Healthcare IT Version

The most significant drivers of performance at IPO for healthcare IT companies and the impact of current market conditions.

Consumer Path to IPO

A comprehensive study of performance leading up to IPO among consumer IPOs since 2010.

What Does it Take to Go Public in 2022?

We explore what it takes to go public in 2022.

2021 IPO Preparedness and Performance

How to successfully plan for and execute an IPO based on an analysis of over 50 public software companies.