Reflections, observations, and analyses
Redefining professional development in a distributed world.
A comprehensive study of enterprise SaaS company IPOs and what it takes to successfully plan and execute against this milestone.
A comprehensive study of performance leading up to IPO among consumer IPOs since 2010.
How recent workforce trends are impacting technology companies - and how leaders are adapting.
How to structure compensation and incentives across GTM teams.
An in-depth look at funnel stages, conversion rates, and the GTM tech stack.
In this report, we explore how technology companies structure their benefits programs and how they are utilizing non-cash incentives as a key lever of total rewards.
The most significant drivers of performance at IPO for healthcare IT companies and the impact of current market conditions.
We explore what it takes to go public in 2022.
How to successfully plan for and execute an IPO based on an analysis of over 50 public software companies.
An introduction to the Analytics GTM series including an overview of the key challenges faced by organizations and select case studies across sales, marketing, and customer success.
An overview of common GTM org structures and benchmarks related to org size and headcount across sales, marketing, and CS teams.
An in-depth look at how GTM strategy changes as SaaS organizations scale.
How sales leaders are starting to examine and adjust their compensation strategy in response to the rapidly changing COVID-19 environment.
Aggregated learnings and best practices across our portfolio related to COVID-19 scenario planning and communication.
The following study is based on quantitative surveys and qualitative perspectives across our network – reflecting the views of both key decision makers as well as the employees impacted by these decisions.
An in-depth look at engineering spend, headcount, productivity, and organizational health metrics.
Key trends across the modern developer tech stack, including what tools are being used by companies at different stages of scale.
This guide can be used to frame engineering updates for various forums, such as engineering quarterly reviews, annual planning, or Board pre-reading.
An in-depth look at marketing leadership trends from company inception to IPO