Sales Leadership: A Hiring Blueprint for $0-$50M ARR

Caroline Brand | August 24, 2023

What to prioritize when hiring a Sales executive from inception to $50M ARR.

Executive hiring is the final frontier within the modern organization that is yet to benefit from the proliferation of data. Despite having data to guide nearly every other business decision – and despite the criticality of executive hiring decisions – CEOs and Founders have historically been forced to rely on anecdotal guidance. ICONIQ Growth set out to change that. This analysis takes a data-driven approach to exploring SaaS Sales leaders at companies ranging from nascent, pre-revenue businesses to $50M ARR.