Go to Market Series: The Essential Go-to-Market Board Slides

Claire Davis | December 15, 2023

Templates for best-in-class reporting for GTM organizations

Investing in the operational infrastructure to support reporting rigor is important at all stages. However, companies face different challenges as they scale, and reporting should reflect this by placing emphasis on different types of key questions and corresponding metrics at different stages of growth.

Regardless of scale, there are some updates and metrics that should be included in the go-to-market section of a board deck, if relevant to a company’s business model. Templates for slides are included here and can be leveraged as a resource to guide reporting - though we encourage companies to customize all views based on their business model and unique priorities.