Go to Market Series: ARR & Customer Funnel Templates

Claire Davis | December 15, 2023

Track and report on the quarterly and annual ARR and logo funnel

Investing in the operational infrastructure to support reporting rigor is important at all stages. However, companies face different challenges as they scale, and reporting should reflect this by placing emphasis on different types of key questions and corresponding metrics at different stages of growth.

Leverage this template to track and report on the quarterly and annual ARR and logo funnel.