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At ICONIQ, we believe the best products don’t just enhance workflows, they transform how people think about what’s possible. From the beginning, Figma has asked a simple but profound question to reimagine how people create together and turn ideas into reality: What if design could be multiplayer by default?
Dylan Field and Evan Wallace launched Figma with a bold vision to eliminate the gap between imagination and reality. They set out not just to build a better tool, but to reshape how teams across functions ideate, design, build and ship, together. Today, as Figma enters the public markets, it stands as a powerful example of what authentic, customer-obsessed, product-first founders can achieve. By building with purpose, durability, and care, Dylan and Evan have created a company, and a community, with a mission to reimagine the possible.
We first met Dylan and Evan in 2013, introduced by Jeff Weiner, a longtime friend of ICONIQ and then-CEO of LinkedIn. We hadn’t even launched our venture fund yet, but we knew we had to be part of what they were building. Dylan was just 20, yet already carried a quiet, burning desire to win, not for attention, but to build something enduring. Founders come in all forms, but the best share that unwavering drive. We saw it in Dylan then, and we still see it today.
We participated in Figma’s seed round that year and later in the Series A and other rounds, bringing in many accomplished founders as investors alongside us. That early partnership helped shape our approach and is representative of the mission that guides us today: backing exceptional, authentic mission-driven founders early and bringing ICONIQ’s community to support their success at every inflection point.
From the start, Dylan and Evan weren’t just building design software, they wanted to reinvent an industry, democratize access to modern tools, and dramatically improve the product development process. We believe a meaningful reflection of their success is the passion of the global community of designers, product managers and developers who turned to Figma for its multiplayer-first experience, real-time collaboration, and frictionless, browser-native platform.
Today, Figma serves more than 13 million monthly active users, two-thirds of whom are non-designers. It’s used by 95% of the Fortune 500 and 78% of the Global 2000. And 76% of customers use two or more products, underscoring just how essential Figma has become across the stack.
The team has consistently expanded Figma’s reach: opening up early ideation with FigJam in 2021, bridging the developer handoff with DevMode in 2023, and this year launching AI-native tools like Figma Make and additional products Sites, Draw, and Buzz. These new products represent the next chapter of Figma’s mission, “to extend the power of design to more people, so that whoever you are, whatever you want to design, you’ll be able to make it in Figma.” With AI deeply embedded across the platform, Figma is working to lower the floor by creating products that are more accessible, and is also raising the ceiling for what's possible for teams across industries.
We believe Figma’s model is one of the most durable in modern software: rooted in product-led growth, extended by sales-assisted expansion, and fueled by a community that deeply loves the product. Its journey reflects a core belief we hold: when authentic, visionary founders build something truly category-defining, it sets a new standard for what’s possible.
Figma’s IPO, in our view, is more than a milestone. It’s a testament to Dylan and Evan’s vision and leadership, a tremendous reflection of years of focus by the entire Figma team, user obsession, impassioned care and focused discipline.
Congratulations to Dylan, Evan, and the entire Figma team on this remarkable moment. We’re honored to have been part of the journey from the very beginning, and we’re just as excited for what comes next.
Published:
July 31, 2025
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