Speed and precision are critical for companies pushing the boundaries of product innovation. We believe that in today’s technology landscape, data-driven decisions are not just an advantage—they are a necessity, especially when evaluating how product changes impact user experience and performance. However, bringing new products to market has never been more complex, as increasing product intricacy slows development, large teams grapple with alignment, and AI rapidly reshapes user expectations. Traditional experimentation, feature management, and analytics tools often fail to keep pace with modern development.
Enter Statsig: a platform that consolidates A/B testing, analytics, feature management, and qualitative research workflows, empowering teams to ship with confidence. After countless visits to their office—immersing ourselves in daily stand-ups, lively discussions over boba tea, and, at this point, a “statistically significant” number of meetings—we witnessed firsthand Vijaye and the team’s relentless passion to enable teams to ship products with confidence. This is why we at ICONIQ Growth are beyond excited to partner with Statsig, leading the company’s $100M Series C at a $1.1B valuation and supporting their journey to redefine how product teams innovate.
A Data-First Approach to Experimentation
Founded in 2021 by Vijaye Raji, Statsig is rethinking how teams—from developers to product managers and data scientists—test, manage, and optimize product experiences. Drawing from his experience building Messenger for Windows and Facebook Marketplace while using Gatekeeper and Deltoid, Facebook’s internal A/B testing and experimentation tools, Vijaye saw the need to democratize access to world-class product development through data-first experimentation tools. Statsig was built with this principle at its core, helping companies to seamlessly integrate data into their product development workflows and leverage real-time insights to make faster, more informed decisions.
By combining real-time analytics, advanced experimentation, and powerful feature management, we believe Statsig is an indispensable tool for teams looking to iterate rapidly and drive impactful innovation.
Adoption by Industry Leaders Across Verticals.
Statsig’s impact speaks for itself. More than 200 companies, including Atlassian, Microsoft, Electronic Arts and Bloomberg, rely on the platform to optimize user experience and product performance. This is not unique to just technology-native businesses, but also enterprises across more traditional verticals (e.g. manufacturing, media, etc.). Time and again, we heard from customers about Statsig’s unmatched sophistication and efficacy—and saw this reflected in the company’s exciting growth and incredible resonance from product teams across the globe.
At Atlassian, Statsig is “the magic” to building amazing products. Statsig enables the team to scale efficiently, experiment faster and continuously learn how to deliver an experience users love. This sentiment is echoed across the industry, as teams turn to Statsig to accelerate innovation by running sophisticated experiments, streamline their releases with precise control, and gain deeper user insights through a comprehensive suite of analytics tools.
Notion uses Statsig to run experiments at scale, shifting from time-consuming, manual feature-flagging to a data-driven, flexible approach. With automated feature gating and real-time analytics, Notion can quickly measure feature impact and refine the user experience.
Looking Ahead: The Future of Experimentation
As the world becomes increasingly data-driven, we believe the demand for real-time, AI-powered experimentation has never been greater. The rise of AI is not only increasing the scale and complexity of data but also setting a new standard for rapid iteration and deployment. We believe Statsig’s data-native approach is uniquely positioned to meet this moment, helping companies build smarter, faster, and more user-centric products.
Throughout the years, we have witnessed Vijaye and the team’s unwavering focus on product development—every roadmap item we ever discussed was successfully implemented by our next meeting. What began as their flagship experimentation product now expanded to include feature flags, product and web analytics, session replay and more, establishing Statsig as a leading platform for product development.
We are proud to partner with Statsig, and we look forward to supporting Vijaye and his team as they continue to transform the future of experimentation and product analytics.
Welcome to the ICONIQ family, Statsig!
Published:
May 6, 2025
