Go to Market Series: Pipeline, Leads, and Top of Funnel Template

Claire Davis | December 15, 2023

Track and report on monthly and quarterly top of funnel, lead, and pipeline metrics

Investing in the operational infrastructure to support reporting rigor is important at all stages. However, companies face different challenges as they scale, and reporting should reflect this by placing emphasis on different types of key questions and corresponding metrics at different stages of growth.

Leverage this template to track and report on monthly and quarterly top of funnel, lead, and pipeline metrics.