Leveraging Channel Partnerships to Reignite Growth
Insights from channel development leaders as well as benchmarks for building channel motions from the broader tech ecosystem
A holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth for software companies. Regardless of your organization’s growth motion, effective go-to-market teams represent the voice of the customer and serve as critical feedback loops for product and engineering. In this series, we examine a myriad topics across GTM compensation, incentives, org structure, roles, and responsibilities, forecasting, and enablement, in order to share best practices and proprietary benchmarks to help you scale your go-to-market organization.
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The State of Go-to-Market in 2024
Leading and lagging indicators of GTM health, with a focus on year over year trends and shifts to go-to-market strategy
Operationalizing Go-To-Market
Compensation
Executive Hiring & Org Structure
More Series
Path to IPO Series
Annual insights into software, consumer, and HCIT IPOs, including their journey leading up to IPO, the metrics that matter, and performance since IPO
Path to IPO Series
Annual insights into software, consumer, and HCIT IPOs, including their journey leading up to IPO, the metrics that matter, and performance since IPO
The ICONIQ Growth website does not present information relating to ICONIQ Capital, its investment funds, or its advisory business and should not be consulted for any advisory purposes. The ICONIQ Growth content is intended for the use of company founders and executives.