A holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth for software companies. Regardless of your organization’s growth motion, effective go-to-market teams represent the voice of the customer and serve as critical feedback loops for product and engineering. 

In this series, we examine a myriad topics across GTM compensation, incentives, org structure, roles and responsibilities, forecasting, and enablement, in order to share best practices and proprietary benchmarks to help you scale your go-to-market organization.