Go to Market Series: The Go-to-Market Reporting Guide

Claire Davis | December 15, 2023

Key metrics and frameworks for GTM organizations to track and leverage, including templates for best-in-class reporting.

ICONIQ Growth has invested in more than 100 SaaS, fintech, and consumer tech companies. We believe a persistent theme across many successful technology companies is that a holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth.

In this Go-to-Market Series, we use organizational data and industry perspectives to provide detailed answers to the key go-to-market questions we receive from B2B SaaS leaders. We examine myriad topics across go-to-market compensation, incentives, organizational structure, roles and responsibilities, reporting, forecasting, and enablement, to share best practices and proprietary benchmarks that help you scale your organization.

A critical component of any strong go-to-market strategy is a company’s ability to understand what works, scale this effectively, and work towards revenue predictability – and this requires data-driven reporting.