Go To Market Series: The Latest in Marketing Compensation
Claire Davis and Addison Anders | July 6, 2023
Latest trends in compensation structure for key employees of a marketing organization.
A holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth for software companies. Regardless of your organization’s growth motion, effective go-to-market teams represent the voice of the customer and serve as critical feedback loops for product and engineering.
This report details compensation structure for key employees of a marketing organization, including individual contributors and leadership roles. Incentives and compensation structures are a critical component of go-to-market strategy, helping to align your teams towards shared business objectives.