Leadership Analytics: Head of Marketing Study

Caroline Brand | July 12, 2021

An in-depth look at marketing leadership trends from company inception to IPO

Generally, there is a dearth of data that founders and CEOs can leverage to inform their perspectives on executive hiring. When building their executive teams arguably some of the most critical decisions they will make as leaders they are left to rely on anecdotal recommendations, at best. ICONIQ Growth studied the marketing leaders that ~50 SaaS companies hired between their inception and IPO. The goal of this study is to elucidate marketing leadership trends across growth stages to enable better, data driven executive hiring decisions.