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In a year defined by AI’s rapid transformation of knowledge work, the legal industry stands out for how deeply it’s been impacted. As law firms and in-house teams face growing complexity, pace, and pressure, the need for intelligent, secure, and scalable technology has never been greater.
At ICONIQ, we’re excited to celebrate Legora’s Series C financing and to continue strengthening our partnership with a team that, we believe, is at the forefront of helping redefine how the legal industry operates in the era of AI. We first partnered with Legora earlier this year, leading their Series B. We were drawn to their ambitious vision: empowering every legal professional to work faster, smarter, and more collaboratively with AI; since then, the company’s pace of execution has been remarkable, as has the customer adoption and advocacy.
In September, Max Junestrand, Legora’s co-founder and CEO, joined us on stage at ICONIQ Frontier, our AI forum in San Francisco. He spoke with boldness and clarity about AI’s impact on the legal field and what it takes to build enduring companies in this new era of AI.
His remarks highlighted three themes that embody Legora’s ethos: speed as a strategic imperative, building a culture of excellence and winning, and customer obsession.
Speed as a Strategic Imperative:
For Max, speed isn’t just about moving fast, it’s a way of building advantage. From Legora’s earliest days, he and his team recognized that urgency would be essential to winning in such a dynamic market. That belief has shaped a culture defined by momentum: incredible product velocity including recently launching Workflows and Word Actions, tight feedback loops across a rapidly growing global team, and a shared commitment to learning and contributing quickly. Max describes speed as a strategic imperative and, in its own way, a moat, an energy that keeps the company ahead of competitors while the market continues to evolve. By pairing that pace with discipline and customer focus, Legora has turned execution velocity into a visible edge. As our friend Bret Taylor, CEO and Co-founder of Sierra, said at ICONIQ Frontier, “execution compounds, especially in a market that moves as quickly as AI.”
Building a Culture of Excellence and Winning:
Max shared that, to him, building an exceptional company starts with building an exceptional culture, one grounded in high standards, accountability, and an obsession with winning. At Legora, that shows up in everything from the rigor of hiring – the team has grown nearly 3x since the Series B earlier this year – to the pace and discipline of daily work. Legora has built a team that shares this hunger and intensity with a culture of excellence and commitment which founders and leaders model firsthand. The growing team at Legora includes some of the most passionate, hardworking, dedicated leaders and contributors who are focused on opportunities, feedback, market signals, and most importantly the customer and user experience of Legora. It’s a culture of transparency, competitive drive, and a high standard of excellence that celebrates the many successes to date while pushing everyone to raise the bar.
Customer Obsession:
At Legora, true product excellence starts with deep customer empathy. From Legora’s earliest days, Max and his team spent countless hours embedded with law firms, observing how lawyers actually worked, understanding their pain points, and iterating alongside them. Today, the company is a trusted partner to 400+ customers across 40 countries including recent wins and deepening partnerships with some of the world’s largest law firms including Goodwin, Linklaters, Debevoise, Denton’s, Cleary Gottlieb, Bird & Bird, Deloitte, and more. Their hands-on approach continues through Legora’s commitment to partnering closely with its customers to successfully implement and embed AI into customer workflows and identify new use cases. This close collaboration not only helps drive better products but also helps build trust in an industry undergoing rapid change. By staying close to customers and letting their needs guide innovation, Max has made customer obsession a cornerstone of Legora’ growth and differentiation.
We believe the next generation of category leaders will be defined by founders who combine speed with discipline, ambition with humility, and technology with deep customer empathy. In our view, Max and the Legora team exemplify this balance. As the legal industry undergoes a significant transformation in its history, Legora stands out to us not just for its technology, but for its clarity of purpose and culture of excellence. We’re grateful to continue to support Legora in this next chapter, and to keep building together toward a more intelligent, trusted, and connected future of legal work.
Published:
October 30, 2025
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