The New Era of Efficient Growth
Addison Anders, Vivian Guo | August 29, 2023
The data behind scaling a B2B SaaS business
In our annual research on Topline Growth and Operational Efficiency, we use a proprietary dataset of financial and operating metrics from ICONIQ Growth’s SaaS partnerships and select public companies to explore how leaders balance topline growth with operational efficiency as they scale from <$10M ARR to IPO and beyond.
Key questions we address in this report:
How has SaaS performance changed over the last few years?
Should you prioritize growth or efficiency in the current market?
How quickly and consistently is ARR growing and what are the drivers of new ARR?
How well is ARR being retained and how is the quality and size of customers changing?
What is the burn associated with this growth and the path to profitability?
What is the composition of spend and how efficiently is it being used?
How efficiently is the team scaling to support and further drive growth?
