Go to Market Series: The Go-to-Market Tech Stack

Addison Anders | January 10, 2024

An in-depth look at how SaaS companies build their go-to-market tech stack across sales, marketing and customer success.

A holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth for software companies. Regardless of your organization’s growth motion, effective go-to-market teams represent the voice of the customer and serve as critical feedback loops for product and engineering.

This report explores how SaaS companies build their go-to-market tech stack across sales, marketing and customer success, with particular focus on how AI is impacting the organization. We identified top tools in each GTM category based on G2 review data, highlighting tools that have not only reached significant scale and customer awareness, but have also excelled across various user experience.