Go-to-Market Series: Strategy and Evolution

Vivian Guo | April 28, 2021
An in-depth look at how GTM strategy changes as SaaS organizations scale

When asked to select their top challenges, GTM executives at 200+ B2B SaaS organizations selected recruiting, compensation, and employee productivity as the top challenges facing their GTM organizations today. In this chapter, we are excited to dive into how GTM strategy changes as organizations scale, including topics like how companies evolve lead generation as they grow and how COVID-19 has impacted GTM strategies.