Go-to-Market Series: Introduction
Vivian Guo | March 18, 2021
An introduction to the Analytics GTM series including an overview of the key challenges faced by organizations and select case studies across sales, marketing, and customer success
Many SaaS companies seem to hit a growth plateau after reaching ~$10-25M in ARR. This series of studies will focus on one of the key drivers required to navigate this growth hurlde – an organization’s go-to-market strategy and execution.
A strong GTM mandate serves as a critical growth engine for companies as they scale. Effective GTM strategies also serve as a closed loop feedback system that gathers feedback from the market and drives continued product and sales strategy iteration. Over this series of studies, we will address what best in class GTM strategy looks like across key dimensions as companies scale.